Traffic People was born in London. Their designs were fresh and edgy, but imbued with a sense of the opulence and humour that pervaded the styles of the 20s and 30s. The clientelle were style-conscious young women, very aware of how they looked and always on the lookout for the latest fashion trends. Traffic People can be found in hundreds of stores around the world, as well on some of the world's most desired fashion websites. Their range of trademark styles has been eclectic, including jumpsuits, playsuits, boleros, capes, cocktail dresses and maxis. More recently, Traffic People's 30s stylings have been supplemented by nods to later decades, bringing in such designs as the 50s wiggle dress and swing skirt, and stylings such as 70s disco glamour.