Award winning luxury retailer ROX is one of the UK's most exciting and inspiring jewellers, with exceptional customer service and daring designs at the heart of the company. The ROX reputation for diamond engagement rings is dazzling. As diamond experts, they know what it takes to spot a beautiful diamond. Every ROX diamond engagement ring is handpicked for its superior cut, presence and beauty. We only ever select a small proportion of those diamonds that reach our fanatical standards for beauty and brilliance. ROX is an official stockist for some of the world's leading luxury brands including Audemars Piguet, Hublot, Baume & Mercier, Bell & Ross, Bremont, Gucci and Raymond and Weil. If you are looking for an affordable fashion watch or designer jewellery, then choose from our edit of fashion brands including Emporio Armani, Hugo Boss, Michael Kors, Thomas Sabo and Links of London. ROX has an uncompromising commitment to closely following the latest trends. Acting as a barometer for new designs and trends, ROX introduces exciting new jewellery and watches every week.